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Friday, April 4, 2008

Post an interesting topic

Interest your readers, don’t bore them

Keep the word brevity in mind when you write. Keep sentences and paragraphs short, use subheadings and remove any difficult words. Ogilvy, when writing the Dove campaign, wrote that Dove made soap “obsolete,” only to discover that the majority of housewives (his target audience) did not know what the word meant. He changed it to “old-fashioned.” How many people will know what ineffable, abstemious, or unciform mean without the help of a dictionary?

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3. Struggling parents
4. When life become a book
5. Read Between the Lines
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